Tele2 made more money with the help of Nextcom

With the help of Nextcom’s sales tool, Tele2 increased the conversion rate in the sales department from 75 to 98 percent. “Everyday life became easier and thus more efficient when you have a great sales tool,” says Thomas Nordholm, then Head of Sales at Tele2.

Text: Arvid Steen

With the help of Nextcom’s sales tool, Tele2 increased the conversion rate in the sales department from 75 to 98 percent. –

“Everyday life becomes easier and thus more efficient when you have a great sales tool,” says Thomas Nordholm, Head of Sales at Tele2.

Back then, the technology company Nextcom was far smaller than it is today. But they were ahead of the curve, and as early as 2012, they had customer management systems that took on the biggest players in the industry.

Tele2 was looking for a new sales tool that could streamline and simplify the day-to-day work of their sales organization, as well as the collaboration with their subcontractors who sold their goods on commission.

We chose Nexctom because they had the best sales tool in the market for our use. In addition, the system could be tailored and expanded so that we could incorporate the functions we were looking for. At the same time, the system was easy and self-explanatory to use for our salespeople and subcontractors. We were satisfied from day one,” says Thomas Nordholm.

Throw out the time thieves

“A good sales tool should not only give management control over reports and sales, it should also make everyday life easier and more efficient for the salespeople who use it,” says Thomas.

We hire good salespeople. They shouldn’t have to spend a lot of time learning the sales system. It should be a tool that works, makes them better at their job and gives them routines to avoid mistakes. In a short time, it turned out that the Nextcom Evolution sales tool program saved us a lot of time. Thanks to a built-in audio file function, the back office can listen to sales calls afterwards if there is anything unclear. Both back office and sales use the same system. Before, we had several systems they had to switch between. It was frustrating and took a lot of time,” says Thomas.

Better commission control

At the time, Tele2 had several subcontractors selling for them. The challenge was to achieve satisfactory commission control.

There were a lot of systems and extra work to calculate commissions and keep control. Our subcontractors were given access to the same system as us, which made collaboration with them much better,” he says.

Earned more money

A good sales system should also contribute to increased sales. Nextcom contributed to this. As all the sales figures were presented in a better way for all the salespeople, this seemed like a sales competition that led to increased sales. We didn’t see it coming, but it was obviously a welcome bonus.

What is it like to work with a small technology company?

As I said at the beginning, we were looking for someone who could give us the best tool. It doesn’t matter how big the company is. We were served in a good way after the sale. We received personal service and the company was responsive and good at taking our input seriously, while at the same time being good at developing the system to our advantage,” says Thomas Nordholm.