Telio/Nextgentel gained steel control in all parts of the sales chain

“In many ways, Nextcom’s sales tool was a revolution. We gained steel control in all parts of the sales chain,” says Jens Hetland, Sales and Marketing Director at NextGentel.

Let’s turn the clock back to 2011. Back then, Jens Hetland was sales and marketing director at Telio, which was later merged into NextGenTel.

Nextcom’s CRM technology was recommended to him by good business partners, and he decided to invest in the – at the time – unknown IT entrepreneurs from Sandefjord. He hasn’t regretted it.

Grew at record speed

– In 2011, the company was in a strong growth phase. In just a few months, we grew from 30 to 80 salespeople. It goes without saying that we needed a system that could handle the growth and be a tool that took care of our customers in the best possible way. We lacked control in our sales chain. We quickly realized that Nextcom’s system gave us an overview and peace of mind,” he says.

He adds that a CRM system should also contribute to increased customer service.

– We had several subcontractors who sold broadband and mobile products for us. We were also dependent on them also having routines in contact with our customers. For us, customer service means everything. The fact that Nextcom could tailor a CRM system that also took care of our customers was absolutely perfect,” says Hetland.

He explains that Telio delivered a solution that enabled order confirmations to be sent via SMS and e-mail at the touch of a button. “In 2011, this was a service that was well received in the market. Today, this customer service is a matter of course, but Nextcom has developed a system that makes it stress-free for salespeople to send out such messages.

Small company – big help

Nextcom has delivered its CRM system to Telio and eventually NextGenTel for four years now. Over the years, the product has evolved in line with new requirements and specifications from NextGenTel.

Today, the system functions as a sales system with control of call lists and a help system for, among other things, win-back and re-binding with the business market. But Hetland emphasizes that even though Nextcom and NextGenTel have grown in recent years, the personal contact is something he appreciates most.

– “Since day one, we’ve received excellent support from Nextcom. Nextcom’s CRM system is so simple and self-explanatory that we rarely need help. But when we need improvements in the system and need new functions, Nextcom is good at sharing ideas and quick to solve our problems. And they are just as efficient and hands-on as they were when I first contacted them,” says Hetland.